The following article was originally written by Nick Fouriezos for the Mile Markers newsletter via The Daily Yonder.
Broadcast version by Lily Böhlke for Commonweath News Service for the Public News Service/Daily Yonder Collaboration
“The pandemic has pushed college and career readiness to the back burner, if it’s even on the stove at all anymore,” says Rick Dalton, the CEO and President of CFES Brilliant Pathways.
Short for “College for Every Student,” his New England-based nonprofit trained more than 2,500 College and Career readiness advisors in 2021, including teachers and parents, secretaries and coaches, school bus drivers and cafeteria workers.
The concept: If rural areas can’t staff up to address counselor shortages, they can at least equip their current educators with the knowledge they need to offer counsel.
“It takes a village,” Dalton says. “Let’s make sure the village has the knowledge it needs.”
These “quasi-counselors,” as Dalton calls them, attend four 30-minute virtual courses, learning about everything from FAFSA completion to nontraditional careers within growing fields like health care.
They graduate with a professional certificate from Middlebury College and have continued access to online resources with the latest information about college and financial aid.
That education is especially valuable when you consider that only about 25% of the counselors at high schools have received any professional development around college advising.
“Everybody who has contact with our kids needs to be delivering that message,” Dalton says. “You can do it: Here’s how.”
Dalton has ambitious goals to expand the program, hoping to train 50,000 advisers in the next five years – a goal that’s been made more attainable by the widespread adoption of virtual instruction during the pandemic.
When Dalton first began his work, a lot of the national focus was on the needs of students in urban areas, where 65% of the students that CFES Brilliant Pathways come from.
As of late, though, his organization has increased need with rural students who are getting “the short end of the stick,” as Dalton says.
Rural students graduate from high school at slightly higher rates than their urban or suburban peers, but it remains challenging to get the resources needed to help them take that next step.
“People want to spend money where there is a significant density of students, and where they think they can have better bang for your buck,” says Dalton, who knows a few things about rural challenges himself.
The Essex, New York native’s regular commute includes a 20-minute ferry ride across Lake Champlain and then a half hour drive – hardly abnormal for him or other upstate New Yorkers whose work often centers around Middlebury or Burlington in Vermont.
“Just to let you know how rural life is here,” Dalton quips, while taking our Zoom meeting from the front seat of his pickup truck.
Students Earn Degrees with College Coaching
Counseling is taking on new forms in other ways, and not just for high schoolers.
A number of organizations have formed in recent years to provide college coaching to nontraditional students.
One such company is ReUp, which specializes in helping people who have dropped out of college to finish their degrees.
Most of these students are adult learners over 25, now working full-time jobs.
Working with its own 500,000-person database and information provided by partner schools and states, ReUp reaches out and provides free coaching to those still interested in earning their degrees.
There are 110 million Americans that could have access to greater economic opportunity right in the areas they live with more education, says Terah Crews, the CEO of ReUp.
The need is particularly great in rural areas.
“Anecdotally, we see rural working adults have some of the greatest opportunity for financial security growth – and they are being left behind the most in that journey,” Crews says.
I’ve been surprised in my rural reporting to discover that there are vast resources available to rural students, particularly low-income students, to help them earn degrees … if they know about them.
That’s the gap programs like ReUp can fill, a challenge colleges are struggling to address with limited marketing, recruitment, and advising budgets.
In four years, Bloomsburg University of Pennsylvania has been able to re-enroll 133 students through ReUp, says Thomas Fletcher, vice president for enrollment management.
ReUp doesn’t charge the students it coaches. Instead, it charges the school, and each contract is different: for Bloomsburg, it charges 28% of the student’s tuition each semester, then 37% their graduating semester.
“The decision, in my mind, was pretty simple,” Fletcher says. “Do we want 72% of tuition and revenue, or zero of it?”
ReUp has roughly 50 partners, a number of which are rural serving, including places like Arkansas Technical University and Texas State University.
Most schools work with ReUp to increase enrollment across majors, but some focus on just one area. And in some cases, states will contract with ReUp to try to fill a specific workforce need.
That raises the question of whether ReUp might steer students into the degrees or professions that their partner institutions are paying for, regardless of whether it’s in that student’s best interests.
However, Crews says they work to match students with programs for which they have already completed some credits.
That means the student has already shown interest in that profession – and that it would be more affordable for the student to try to finish that degree, rather than completely restart on a different track.
“These are populations that most institutions won’t even touch, because they say it’s way too hard,” Crews says.
Nick Fouriezos wrote this article for the Mile Markers newsletter via The Daily Yonder.