Brand Style Guide

Our core purpose: to guide students along diverse routes to postsecondary success.

The name Brilliant Pathways, directly reflects our commitment to empowering every student to achieve their fullest potential in college, career, and beyond. We have created this guide to help you speak with one clear, confident voice that scholars will recognize and remember. This style guide will serve you as a resource to help answer questions such as: “Where can I find the official logo?”, “Which fonts are okay to use?” or “What is the official color palette?” As more work comes to life, this guide will evolve, so please refer to it periodically.

LOGO VARIATIONS

The following logos should be used when creating branded content. Please use the appropriate one.

Brilliant PathwaysDownload

Brilliant PathwaysDownload

Brilliant PathwaysDownload

COLOR PALETTE

The following colors should be used when creating branded content through digital content tools.

Primary Palette

#374F59  #C4b32e  #9aa9b0 #3892a1

Secondary Palette

#F6F5F4  #ADAEAF  #333333
FONTS

The following font families are acceptable choices when crafting branded digital content for distribution.


 

 

RESOURCES

The following resources have been updated and can be downloaded for your convenience.

Brilliant Pathways PosterDownload

Brilliant Pathways 10-Point PlanDownload