Brand Style Guide
Our core purpose: to guide students along diverse routes to postsecondary success.
The name Brilliant Pathways, directly reflects our commitment to empowering every student to achieve their fullest potential in college, career, and beyond. We have created this guide to help you speak with one clear, confident voice that scholars will recognize and remember. This style guide will serve you as a resource to help answer questions such as: “Where can I find the official logo?”, “Which fonts are okay to use?” or “What is the official color palette?” As more work comes to life, this guide will evolve, so please refer to it periodically.

COLOR PALETTE
The following colors should be used when creating branded content through digital content tools.
Primary Palette
| #374F59 | #C4b32e | #9aa9b0 | #3892a1 |
Secondary Palette
| #F6F5F4 | #ADAEAF | #333333 |
FONTS
The following font families are acceptable choices when crafting branded digital content for distribution.
